Singer Cheryl Crow receiving her 
BTM Infinite Love Collection gift

The city of Los Angeles was host to this year's Grammy Foundation Musicares awards ceremony. The evening's honoree, Bob Dylan, paid tribute to his fellow musicians Jimi Hendrix and Johnny Cash during a moving performance. Celebrity guests of the honoree including Beck, Nora Jones, Bruce Springsteen, and Cheryl Crow, were treated to an exclusive backstage lounge where By the Morgans (BTM) Infinite Love Collection was the accessory and jewelry sponsor.

By the Morgans CEO, Mojo Morgan from the legendary Morgan Heritage band could not be there in person, but sent his love in a personalized note that accompanied every piece of the Infinite Love By The Morgans jewelry:

 “As a musician and co-founder of By the Morgans, I know that love and music are synonymous. From BTM with love, congratulations to MusiCares Person of The Year and living legend Bob Dylan for his musical and humanitarian contributions to humanity. Your work will live on forever in the hearts of your fans, with Infinite Love.“

Brand manager Annette Bibby Oliver states: "The Grammy Foundation MusiCares is the first of several partnership events this month. We have seen a great response this past weekend to our Infinite Love By The Morgans launch and look forward to great success with creating social media campaigns that bring together fans & brand content.

BTM also recently partnered with Bloomingdale's for their Celebrate Lunar New Year event. Steven Zale, Zalemark Holding Company (OTC: ZMRK) Chairman Emeritus states “today's Bloomingdale's Partnership, Celebrating Lunar New Year, will be the beginning premier for exposure of the brand to retailers whom are excited to embrace this beautiful Italian crafted brand. Bloomingdale's customers at the Fashion Island Newport Beach, CA store will walk away with a gift with purchase from our Infinite Love Bracelet Collection.